How do you tell your Brand Story in a 140-character world?

How do you tell your Brand Story in a 140-character world?

Wednesday, June 23, 2010 from 1:00 PM to 2:00 PM (CT)


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Event Details

 

How do you tell your Brand Story in a 140-character world?

Talkinar Promo Spot (:30)

Tune in to get talking about branding and social media. We're hosting an online, interactive conversation with a panel of experts -- live, responding to YOU. Submit your questions electronically and follow the conversation free, via live-streamed video. To participate on June 23, just click on the Talkinar logo on our website: cmithun.com

 

For a chance to win a $50 Apple® Gift Card: Use #talkinar in submitting a live question/comment via Twitter that day or in retweeting a link to the archived conversation during the week following the Talkinar. See rules below.

 

 

Talkinar panelists:

   

Will Smith, senior vice president of marketing, Famous Footwear division of Brown Shoe Company.

In his role of directing all marketing of the Famous Footwear brand, Will has refined the brand’s positioning, upgraded in-store communications, led the brand’s foray into digital and social media, and launched the company’s successful “Make Today Famous” national advertising campaign.

 

 

scott

Dr. John Eighmey, current Raymond O. Mithun Chair in Advertising, U of M’s School of Journalism / Mass Communication.

A national authority on advertising and marketing, John was one of the ten most widely cited scholars on Internet Advertising in 2008.

 

 

 

PANELIST

 

John Rash, 25-year advertising/media veteran and current editorial writer and Editorial Board member at the Star Tribune. John has spent decades analyzing the cultural, creative and commercial factors that shape media and the public’s consumption of it.

 

 

 

 

PANELIST

 




Talkinar moderators:

adina dahlin

chris w

Adina Dahlin

Director of Digital Experience
Campbell Mithun

 

Chris Wexler

Director of Digital Media Strategy
Campbell Mithun's
Compass Point Media


 

Talkinar Sweepstakes

Rules for Talkinar Sweepstakes (offering a chance to win an Apple® Gift Card): NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal U.S. residents of legal age of majority in their jurisdiction of residence (and at least 18), who have a Twitter account, excluding employees of Campbell Mithun and Interpublic Group. Limit one (1) entry per Twitter address/account. Retweets will not increase your chances of winning. SPAM not eligible. Void in Puerto Rico and other U.S. territories and possessions and where prohibited by law. Subject to Official Rules, available at www.cmithun.com on or about 6/22/10. Sweepstakes begins at 1:00 p.m. CDT on June 23, 2010, and ends at 12:59 p.m. CDT on June 30, 2010.


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